When Taylor Swift took over the UK, RETOLD were asked to bring its presence to life. From towering billboards to buses, taxis, trams, and underground stations, our designs made sure the campaign was unmissable.

Motion adverts at Waterloo Station and the iconic Wellington Arch added an extra dimension, captivating audiences in the heart of cities across the UK. Every placement was designed to immerse fans in the album’s world, building anticipation and leaving a lasting impression.